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Hidden Gags in Looney Tunes
and Merrie Melodies Cartoons

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Cheese It, The Cat
(McKimson, 1957)
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Untide Detergent
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An Untidy Scene   In the cabinet behind Morton you can see a box of detergent with the name "Untide". This would be a play on the name of the popular Proctor & Gamble product "Tide".

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Ready to Pop?

Selzer Sighting   Once again Eddie Selzer's name appears in a cartoon. This time it's champagne - or to be more precise Selzer's extra dry champagne. Since the staff considered Selzer to be an extremely boring and unintelligent person, the "extra dry" was likely a reference to his personality.

Boston Quackie
(McKimson, 1957)
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A Shocking Name?
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What a jolt!   As Boston Quackie walks past the train car you can see that it is labelled "Electrique Chair Car".

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Instant Girl

Instant Girl   Acme House's "Instant Girl" product label credits the "Pierce Packing Co.". This is of course a reference to Tedd Pierce, the writer of this cartoon and a man who Chuck Jones considers an inspiration for a certain character who was always in the market for females: Pepe LePew.

Ducking the Devil
(McKimson, 1957)
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Today's news...
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What's up, Ike?   While the escaped Tazmanian Devil is the top story of the day, there is another interesting one dealing with the President - "Ike to Make Slow Cruise to Bermuda".

Gopher Broke
(McKimson, 1958)
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Am I dreaming?
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What, a fraud?   Dawg consults a book about dreams written by the not-so-famous psychologist Sigmund Fraud (an obvious play on the name of the famous interpreter of dreams, Sigmund Freud).

Wild Wild World
(McKimson, 1960)
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Elevator sign
 

The last drop?   At the end of this film you see a sign over an elevator with the message "Good to the last drop". This is a reference to a real experience in the life of Michael Maltese. When he decided that plumbing wasn't the career he wanted, he set off down the street looking for an opportunity. After wandering awhile stumbled across a sign for Terrytoons wanting "in-betweeners" for their animation department. Maltse had no idea what the job was, but he rode a rickety elevator up to the 18th floor and interviewed with Paul Terry. During this he jokingly suggested a slogan for the elevator he had ridden: "Good to the last drop". Terry was impressed enough to give him a chance and the rest is history - one of the greatest writers of animated films got started in the field by random luck, and this line was one example of the wit he used to land that first job.

The Mouse on 57th Street
(Jones, 1961)
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Bank Shot
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Name That Bank   In the background there is a bank named "Chaste Bank" - a play on the real bank name "Chase".

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What's Up?

Doc-tored Headline   One of the headlines in the New York Journal reads "What's Up, Doc?.

Nelly's Folly
(Jones, 1961)
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Nelly in the News
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So Much?   Hidden in the newspaper is a samll headline: "So Much For So Little". This was the title of an academy-award winning animated film Chuck Jones created for the US government in 1949. The film explained why public health clinics were so important and why they were worth the money the public had to spend on them.

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More Nelly News

Join the club?   Above the main headline is a paragraph which says: "Eleven other employees are happy sinc (sic) became Warner Club members: they are:".

Honey's Money
(Freleng, 1962)
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Friz Bucks
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On The Money   The director credits for Friz Freleng include a bonus treat - a caricature of Friz doing his best George Washington impersonation.

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Two Plate Special

Custom Plates?   It looks like the "Alligator Farms" truck has two custom plates on it which may refer to staff members. The one on the left says "DON44" and most likely refers to artist Don Foster who would have been 44 years old at the time this was being drawn. The other says "HLC 467" and HLC might stand for Herman L. Cohen (I'm not sure where Cohen was working at this time so I can't be sure).

Fish And Slips
(McKimson, 1962)
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Twern't nuthin'

Treg Brown, Expert Fisherman   As Sylvester and Jr watch TV, they hear about a local fisherman named Treg Brown who landed a big one. Here's the audio of the story. (Treg Brown did the sound editing for the LT&MM cartoons).

Soup Or Sonic
(Jones & Monroe, 1980)
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Frisbee (Friz-bee) Fun
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From Acme   The "Acme Frisbee Disk" box has some interesting text written on it's side: "Freleng manufacturing Co., Kansas City, Mo.". This is of course a tribute to Friz Freleng, whose hometown was indeed Kansas City. The Kansas City Library has some information about Friz' beginnings there..






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by Warner Bros. - it is merely an expression of enthusiasm by a fan.